Marketing and Partnership Development

Need a roadmap for Online and Distance Education program development and/or growth?

The DELTA Marketing and Partnership Development office designs market research, implements strategic Online and Distance Education marketing initiatives and builds collaboration among relevant partners.

With DELTA’s assistance, you don’t need to invest in costly marketing or advertising campaigns for student recruitment. Using sophisticated search engine optimization (SEO) techniques and marketing and partnership strategies, your program can achieve the recognition for quality that it deserves.

Marketing

DELTA can assist in improving the reach and effectiveness of your program by:

  • conducting market research, feasibility studies, environmental scans, trend analysis and competitive analysis for new Online and Distance Education programs.
  • implementing strategic branding and positioning.
  • using analytics, SEO, customer relationship management (CRM) strategies and integrated marketing communications.

Ready to get started? Contact the Marketing and Partnership Development team; e-mail Kay Zimmerman at kezimmer@ncsu.edu.

Partnership Development

DELTA can help you secure vital partnerships by:

  • conducting market research, feasibility studies, environmental scans, trend analysis and competitive analysis for new partnership opportunities.
  • providing a wide range of services to partners engaged in strategic planning relationships.
  • working closely with all NC State colleges’ marketing and communications offices.

To begin your partnership efforts, contact Kay Zimmerman at kezimmer@ncsu.edu.