Marketing Planning

Starting to think about increasing enrollment in your Online and Distance Education program?

DELTA’s marketing planning includes¬†situation analysis, marketing strategies, implementation tactics, target audience identification, specific objectives, budgets and metrics. Tasked with promoting NC State as the premier leader in Online and Distance Education in North Carolina, we assess the best vehicles and strategies for Online and Distance Education marketing while identifying opportunities for cross-promotion through cost-effective marketing initiatives.

Ready to get started? Contact our Marketing and Partnership Development (MPD) team at 919.513.4236 or email DELTA Associate Vice Provost for Marketing and Partnership Development Kay Zimmerman.

Environmental Scans

Environmental scans support and inform strategic planning and strategy execution processes. To adapt to a rapidly changing external environment, we must successfully identify new Online and Distance Education programmatic areas and develop predictability models to meet Online and Distance Education enrollments. The lead time to analyze and respond to these and other changes is decreasing. Using environmental scanning to examine present trends among a limited number of social, technological, economic and political variables, we can identify future change.

Data-driven decisions require understanding the external environment and the interconnections of its various sectors and translating this understanding into the online and distance education program planning and decision-making processes. MPD’s environmental scan provides research on new trends, economic/political factors, economic/budgetary matters, demographics and economic development analysis. The environmental scans support enrollment forecasting, which is essential for informing university planning and budgeting decisions to anticipate, predict and control future outcomes.

For additional information and examples of specific environmental scans, please email DELTA Associate Vice Provost for Marketing and Partnership Development Kay Zimmerman.

Advertising Services

MPD implements strategic marketing and advertising targeted to Online and Distance Education student recruitment. Online advertising includes targeted ads that are geographically, demographically, psycho-graphically and behaviorally geared to reaching the prospective Online and Distance Education student. To reach the right students, MPD includes analytics and data measurement in all marketing and advertising campaigns for comprehensive assessment and data evaluation.

Social media is an important strategic direction for Online and Distance Education marketing. Our advertising campaigns have included Facebook, Indeed, Twitter and YouTube. Our goal is to reach new Online and Distance Education students where they are and provide them with information that can help them make an informed decision about the best Online and Distance Education program choices for them.