The NC State WolfMatch iPhone Game was a mobile development research and student recruitment initiative to generate brand awareness. Game play is based on a classic match-3 puzzle game that features icons and graphics representing a variety of programs and disciplines found at NC State. The player is presented with fun-facts about the university as each level is completed. The game was developed in partnership with SparkPlug Games, a local casual games development studio owned by an NC State alumnus. Our staff worked closely with SparkPlug to further enhance game play and deliver the first iPhone game released by NC State.